About ARG

The Angell Research Group assures committed senior level expertise and involvement on every project.

We are...

...a full-service custom marketing research organization headquartered in the Chicago area, with offices in Los Angeles and national as well as international capabilities

...established in Chicago in 1943, ARG has a long and proud tradition of working with leading product and service marketers across a wide-range of industries

...a dedicated and experienced team, insuring close coordination of all project details

...a team of professionals offering sound counsel regarding the most efficient and effective research design

We offer...

• qualitative research -- focus groups to one-on-ones
• concept evaluations
• product testing -- in-home use and central location
• name and packaging research including communication and recall
• optimal pricing research/vanWestendorp-based price elasticity modeling
• awareness, trial and usage studies
• brand equity studies
• image profiling
• advertising communications studies
• market structure studies
• segmentation research

View services offered by ARG...